New School Brand at Horbury Academy

We were invited to pitch to produce Horbury Academies new School Brand, it was a 3-way pitch and we were delighted to win.

The school were to become an Academy and wanted to use the opportunity to relaunch the school to their students’ parents and the local community. The headteacher wanted the schools brand relaunch to be an opportunity to the values and standards expected at the school.

The original school logo featured 3 castles and a shield and the brief was to take these elements and create a modern interpretation of it. We produced a number of design concepts and the logo the school chose answered the brief, staying true to the historic importance of the castles and shield, and also providing a clear move from old to new.

The new School logo

It was then all hands to the pump as we had 8 weeks to roll the entire brand out through the school ready for the students return in September and the relaunch of the ‘new’ school branding.

A selection of the materials we produced reflecting the new school brand

School brand guidelines helping staff use the new school brand

Just the beginning…

The new school brand was then rollout out across the school and included:

External and internal signage
School prospectus
Open evening and presentation evening literature

If you would like to find out more out our school branding services have a look at our School branding page