Logo Design & Branding for Schools
Inspired & Cohesive Design. Tailored to Your School.Whether your school requires a total rebrand or a slight refresh, we will help you communicate your ethos, vision and values. A strong brand identity means a school community that students and staff are proud to be a part of.
School Branding Packages
A strong and cohesive brand identity enables you to present your school as the professional organisation it is, communicating your ethos, vision and values. Whether you need a completely new school brand identity or a refresh, we have the skills and experience to produce a school brand that you will be proud of.
What’s Included in Your School Branding Packages?
Every educational branding package is unique and fully tailored to your school or trust’s needs. Our complete school branding package includes:
Print-ready, comprehensive Brand Design Guidelines, including:
Logo usage, do’s and don’ts
- Colour palette and typography selection
- Graphic layout guidelines and templates
- Mock-up visuals
Graphic Brand Assets:
- A new and unique brand mark (logo)
- Colour palette and typography
Brand Stationery Artwork Templates, including:
- PowerPoint and Letterhead templates
Social Media Templates and Website WireframeÂ
Presentations and Consultancy Â
School Branding Consultation and Implementation
Engaging with stakeholders gives our creative team a unique insight into your school’s brand values. Involving everyone at the outset helps with the long-term implementation of the new school branding. Working with headteachers, we have developed a suite of lesson plans to deliver in school to establish your school’s brand values. This work forms the foundations of the creative process.
We provide you with a logo suite and school brand guidelines to ensure the integrity of your school’s brand is maintained and staff have the flexibility to be creative. Not everything can be done in-house of course and we are available to produce additional materials which will further enhance your school branding.
As a full-service educational design agency, we cover a wide range of additional services that are fully tailored to the educational sector, including:
School Logo Design
Your logo needs to reflect your school’s personality and principles. Whether you’re a small village primary school or a large multi-academy trust, we can design a meaningful new logo from scratch or refresh your existing logo to ensure that it’s fit for purpose.Â
Each logo is supplied in a complete suite of file formats (EPS, PDF, AI, JPEG and PNG) and in various options as required (e.g. stacked and one-line versions). Initial concept design options and two rounds of revisions are included as standard, while additional revisions or redrawing of logos are available at an additional cost.Â
Brand Guidelines That Work For Your School
Consistency is key to building a strong brand. That’s why we create easy-to-follow brand guidelines in a high-resolution PDF format, fully tailored to your school. These comprehensive guidelines ensure your logo, colours, fonts, and overall visual identity are used correctly and consistently across all materials.Â
We Would Love To Hear From You
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Educational Branding Gallery
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Why Invest in School Branding & Logo Design?
Inspire pride and belonging
Stand out in a competitive landscape
Establish a strong and positive identity
Reflect your school’s ethos and values
Build trust and credibility
Boost enrollment
Maintain cohesion across MATs
Create a lasting first impression
Branding Case Study: Fairfield School
Our School Branding Process
1. Defining Your Requirements
The first step is to define your school’s key requirements and the design brief during a collaborative workshop with key stakeholders. Our expert team will carry out research and consult with key stakeholders to establish the core brand principles that will inform the next stage of the design process.Â
2. Concept Design Stage
The next stage is to generate the initial design concepts based on your requirements and brand core principles. This includes brainstorming, mood boards, and sketches of the initial design concepts. We will then agree on the best solution to develop further in the Scheme Design Stage.Â
3. Scheme Design Stage
Our team will then develop the proposed design solution into a final concept. This includes testing and evaluating the design using specifications and product mock-ups, as well as establishing draft Brand Guidelines
4. Detail and Final Artwork Design Stage
At this stage, we will finalise and compile every element of your school branding package, including final logos, visuals, artwork and brand guidelines. We carry out final quality checks before presenting the final branding package to the key stakeholders for sign-off.
5. Asset Handover
You’ll receive a comprehensive package of logo files, assets and guidelines, which are ready to use across signage, digital platforms, print collateral and uniforms. Our team can offer continued support for brand implementation, as well as additional design services.
Why Choose Design for Education?
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We are a full-service creative design company specialising in the educational sector. With over 14 years of experience working closely with headteachers, senior
leaders and education professionals, our team are expertly positioned to create a unique and cohesive brand identity for your school or trust. Our clients include schools in the state and private sectors, academies and further educational colleges.
What really sets us apart is that our directors are actively involved in school governance. As proud members of school governing bodies, our directors stay up to date with the latest legislation, curriculum developments and funding challenges facing schools today. This insider perspective ensures our school’s branding is always completely aligned with your school’s identity.Â
With Design for Education, you won’t just receive a tailored branding package – you’ll receive expert consultancy and advice that helps your school’s identity flourish.Â
Branding Case Studies and Inspiration
Branding for Schools FAQs
1. What Makes Your School Branding Service Different?
We specialise exclusively in the education sector. Our branding solutions are built from years of working with school leaders, consultants, and stakeholders, ensuring your brand is not only creative but also fit for purpose in a school setting.
2. How Involved Will Our School Be in the Branding Process?
Very! We involve your team from the start, beginning with a stakeholder workshop to shape the brief. You’ll have regular updates and opportunities to review and refine the designs through every stage.
3. What’s Included in a Branding Package?
We deliver a full suite of assets, including a new logo, visual brand guidelines, social media templates, stationery layouts, and more – all designed to ensure brand consistency across every channel.
4. Can You Help With Implementing the Brand Across Signage, Displays, and Websites?
Yes. As a full-service agency, we can manage everything from prospectuses, wall art and signage to website design and promotional video content, all aligned with your new brand.
5. How Long Does a Typical Rebrand Project Take?
Timelines can vary based on scope, but most branding projects are completed over 6–10 weeks, with clear milestones and regular check-ins throughout.
6. Can You Accommodate Our Budget Constraints?
Absolutely. We understand the financial pressures schools face and offer flexible, scalable packages that can be phased to meet your needs and budget.
7. Is There Support After the Branding Project Is Completed?
Yes. We provide ongoing support, including supplying artwork in various formats and guidance on applying your new brand consistently across future projects.
8. Do You Only Work With Sixth Forms and Colleges?
Not at all. We work with primary, secondary, and post-16 providers across both the state and independent sectors, tailoring every brand to reflect the unique ethos of each school.